Remember the children’s toy, Mr. Potato Head? 

When you think of a Mr. Potato Head, the marvelous thing about him was the ability to plug in and change different attributes about him like his ears, his hat, his arms, legs, moustache, and more.

Your digital media is no different.

Your website and social media platforms are your Mr. Potato Head. They are the online “you.” They are where people go online to learn about you and your business.

The things that you plug in to your digital media that make it work are also much like the things you can plugin to your Mr. Potato Head to make him great.

• Your hat plug in is having a provision in your digital marketing that protects your online brand reputation.
• Your eyes/glasses plug in represents an aspect in your digital marketing that leverages paying attention to what people are saying about you.
• Your ears plug in represents listening to digital audiences to be able to improve conversations.
• Your outfit represents how your brand is perceived online and the quality of content you share.
• Your legs represent lead plug in components, like pay-per-click marketing, SEO, and social media campaigns.

With all of the above you have a complete Mr. Potato Head, and a complete idea of how to be the best online you!

Much like a Mr. Potato Head, your digital marketing plug ins are customizable and can be swapped out – but if you don’t have something in place it will be missing a key component.

A great digital strategy takes into account all components, including:

• Managing your online reputation such as by responding to negative reviews, or making it easier for customers who had a good experience to leave a review.
• Paying attention to what people are saying about you online – watching your RSS feed, monitoring tags, and more.
• Listening to digital audiences to improve conversations – this might also include monitoring your analytics, following engagement trends, and responding to comments.
• The quality of the content you share – this might include your content marketing strategy, your email marketing program, and more.
• Creating a lead generating strategy – such as pay-per-click marketing, SEO, social media advertising campaigns, LinkedIn solicitations, and more.

Start planning out your digital media components today. Learn more about what each one entails at www.thepurposecompany.ca.