Promotion of existing solutions for verticals: financial, real estate, legal, government

National Technology Firm

Categories:  Acquisition / AODA compliance / Digital marketing strategy / Inbound automated email marketing / New division / Social media marketing / Website development

Our client was looking for a scalable solution to market digitally to the financial, real estate, and legal industries. We put together a program at a fraction of the cost of building a large in-house team by performing strategic services and through leveraging technology.

We planned, created, and launched an ongoing digital marketing strategy.


The Opportunity

Our client is a large national technology firm with separate verticals. The client needed to come up with a way to differentiate between the verticals in their marketing, while also creating a more alignment and consistency.

What We Did

Our project included:

  • Planning.
  • Creating self manageable marketing websites in WordPress to support initiatives that included contact form integration for four verticals, plus the overarching corporate site.
  • AODA compliance.
  • Management of social media for three verticals.
  • Managed Inbound automated email marketing for one vertical.
  • Created and managed ongoing digital content.
  • Researched, wrote, and marketed value-add eBooks.

Project Outcome

The project has been an ongoing success:

  • We have built a large and sustainable social following.
  • Have thousands of visits monthly to our marketing sites.
  • Have enjoyed increased conversions and business.

Where They Are Today

This has been a happy client for the past nine years and continues to be because:

  • We continue to deliver quality output on time and budget.
  • They enjoy having a dedicated account manager and team.
  • They enjoy fast turnarounds.
  • They appreciate our understanding of their business and the capability to create content with little involvement from their team.
  • The have found overall cost savings when compared to having built an internal marketing team.