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Promotion of existing solutions for verticals: financial, real estate, legal, government
National Technology Firm
Our client was looking for a scalable solution to market digitally to the financial, real estate, and legal industries. We put together a program at a fraction of the cost of building a large in-house team by performing strategic services and through leveraging technology.
We planned, created, and launched an ongoing digital marketing strategy.
Our client is a large national technology firm with separate verticals. The client needed to come up with a way to differentiate between the verticals in their marketing, while also creating a more alignment and consistency.
What We Did
Our project included:
- Creating self manageable marketing websites in WordPress to support initiatives that included contact form integration for four verticals, plus the overarching corporate site.
- AODA compliance.
- Management of social media for three verticals.
- Managed Inbound automated email marketing for one vertical.
- Created and managed ongoing digital content.
- Researched, wrote, and marketed value-add eBooks.
The project has been an ongoing success:
- We have built a large and sustainable social following.
- Have thousands of visits monthly to our marketing sites.
- Have enjoyed increased conversions and business.
Where They Are Today
This has been a happy client for the past nine years and continues to be because:
- We continue to deliver quality output on time and budget.
- They enjoy having a dedicated account manager and team.
- They enjoy fast turnarounds.
- They appreciate our understanding of their business and the capability to create content with little involvement from their team.
- The have found overall cost savings when compared to having built an internal marketing team.