Promotion of existing services

National Mortgage Investment Corporation

Categories:  Digital marketing strategy / Promotion of existing products / Social media marketing

A newly publicly traded company, our client was looking to leverage BTB digital media channels to develop new investor, broker, and developer relationships.

The Opportunity

We proposed a LinkedIn-focused initiative whereby we created weekly content crafted for the buyer persona, shared content in targeted communities frequented by the buyer persona, and worked to convert prospects through direct solicitation.

What We Did

The solution included:

  • Planning.
  • Content.
  • Creation and maintenance of social presences.
  • Reporting.

Project Outcome

The project was a success!

Where They Are Today

We worked with the client to teach their sales team to be more effective social sellers in LinkedIn, taking over the solicitation piece, and we continue to consult on their digital marketing efforts.