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Promotion of existing services
National Mortgage Investment Corporation
A newly publicly traded company, our client was looking to leverage BTB digital media channels to develop new investor, broker, and developer relationships.
We proposed a LinkedIn-focused initiative whereby we created weekly content crafted for the buyer persona, shared content in targeted communities frequented by the buyer persona, and worked to convert prospects through direct solicitation.
What We Did
The solution included:
- Creation and maintenance of social presences.
The project was a success!
Where They Are Today
We worked with the client to teach their sales team to be more effective social sellers in LinkedIn, taking over the solicitation piece, and we continue to consult on their digital marketing efforts.