New company launch and maintenance of digital marketing

National Retail Merchandising Company

Categories:  Business consulting / Digital marketing strategy / Lead generation / New company launch / New product development / New program development / Pay-per-click marketing / Social media marketing / Website development

Our client, a Swedish retail merchandising company, was looking to enter the Canadian market space. We worked closely with the president and ownership to launch and market this brand in Canada, including digital marketing, product development, website creation, and more.

The Opportunity

The client’s parent company is a major and established brand in Sweden. We began working with them when they launched operations in Canada.

Our client was new to the Canadian market and we worked with them to build their brand and generate leads from ground-zero, when they had no recognition in today’s marketplace.

What We Did

Through this ongoing project we:

  • Provided holistic marketing strategy and planning.
  • Created two WordPress websites over the past two years.
  • Created and continue to maintain the blog and social media presences.
  • Created a program that emphasized BTB relationship development in LinkedIn.
  • Content strategy and creation.
  • Product development.

Project Outcome

  • The client established its brand on social media, amassing thousands of followers.
  • The client has landed several major clients as a result of our efforts including eOne Entertainment, Pepsi, and Microsoft.

Where They Are Today

  • This has now been a client for the past eight years.
  • We have supported the company since its Swedish ownership brought the brand to Canada and they continue to grow and enjoy success here.