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Acquisition, new company launch, and digital marketing support
National Financial Advisory and Accounting Firm
Categories:
Acquisition / Brand transitioning / Business consulting / Digital marketing strategy / Inbound automated email marketing / New company launch / New product development / New program development / Pay-per-click marketing / Promotion of existing products / Social media marketing / Website development
Our client acquired a consumer insolvency practice and was looking to rebrand and find innovative ways to compete.
The Opportunity
The client required some rebranding, a new website, social media assets, and then a marketing strategy to generate new referral relationships and business. This is what we did for them.
What We Did
- Worked to develop new branding, meant to create positive feeling about a solution that is for people who are struggling.
- Assisted in the development of a new name and new products.
- Developed a WordPress website with a self-maintainable CMS.
- Launched a social media marketing program and transitioned presences through the acquisition.
- Inbound email marketing program targeting four streams.
- Google PPC marketing.
- BTB relationship development that drive new referral partnerships and leads.
- Enhanced efforts in LinkedIn and Facebook.
Project Outcome
- We just recently launched the rebranding.
- The client continues to build and grow the business.
- The new branding has been very well received in the marketplace.
- The client is working on continuing to promote the re-branding and driving new lead generation and referral partnerships.
Where They Are Today
They continue to be our client and have been happy with the support provided.
