Our client’s parent company decided to stop selling a product that is heavily marketed in Canada. We were engaged to help them come up with a plan to sunset/wind down the product on eCommerce and digital marketing assets with little negative blow-back from customers also loyal to other products of the brand.

Our client acquired a consumer insolvency practice and was looking to rebrand and find innovative ways to compete. We assisted them to rebrand, which included renaming the division, a new website, new social presences and a new marketing strategy.

Our client was looking to transition the optics of a 100+-year-old Canadian CPG brand that traditionally spoke to an older demographic to connect and appeal to younger demographics (meaning 45 years old and less).

Our clients purchased the distribution rights for Canada to an international brand and engaged us to develop, launch, and maintain digital retail merchandising and marketing in the Canadian market space.

Our client was looking to compete in the debt consulting and insolvency space and came to us to assist with the development of the brand, marketing strategy, and deployment of ongoing marketing initiatives.

Part of our client’s company was acquired by an international company and we were engaged to split the brands and develop a promotional strategy for both as separate and distinct companies.

Our client, a Swedish company, was looking to enter the Canadian market space. We worked to launch and market this brand in Canada, including digital marketing, product development, website creation, and more.

Our company developed a fully automated online financial report card, which we sold to this national insurance company who was looking to encourage more lead generation through their website and provide more value to prospects.

Our client was looking for a scalable solution to market digitally to the financial, real estate, and legal industries. We put together a program at a fraction of the cost of building a large in-house team by performing strategic services and through leveraging technology.

A newly publicly traded company, our client was looking to leverage BTB digital media channels to develop new investor, broker, and developer relationships.

Facing increased competition, our client engaged us to make it easier and faster for prospects to apply and receive a personal loan, so we built them a fully automated loan portal.

We pitched the client on forming a new division offering tax consultation services to people with tax problems or debt that they wouldn’t be able to pay. The strategy was to offer a service that created a new revenue stream and enabled the LIT side of the business to capture more leads by bringing in people with tax problems who may not yet even realize they are in fact insolvent or that financial restructuring through a LIT may be the right answer.

Created a financial assessment program to organize clients based on financial capacity to pay.

Our client was looking to increase the profitability of their files. We proposed a program targeting late filers and businesses with tax compliance issues that would lead to the opportunity to prepare multiple years of returns, as well as additional advisory services.

Like many companies, our client innovated, creating a new mobile app for customers. Our project was to launch and promote this mobile app. Years later, once the capabilities and functionality existed within the web-based version of the app, we worked to phase out the mobile app.