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New product, program development, digital marketing support for multiple verticals, product wind downs
National Technology Firm that Supports Legal, Financial, Real Estate, and Government
Categories:
Business consulting / Digital marketing strategy / Inbound automated email marketing / New division / New program development / Pay-per-click marketing / Social media marketing
Our client developed a mobile app. Our project was to:
- Launch the promotion of a new mobile app.
- Four years later, we assisted the company to sunset the app when the features became integrated into a web-responsive tool.
The Opportunity
Our client had planned to create a mobile app to support their users because their web-based tool wasn’t responsive. We worked with them to build and execute a strategy to promote the app.
Two years into the project, the company rewrote their tool to be mobile responsive, which led to a sharp decline in usage of the app. The client decided to sunset the app but because considerable recognition had been created in digital communities and because the app had a number of users, we put a transition plan into place.
This project included:
- Planning.
- Deployment.
What We Did
- Created a digital marketing plan to launch the product.
- Deployed digital marketing, which included a responsive website and a social media marketing focus.
- Later created a transition plan to sunset the product.
- Deployed the plan to sunset the product.
Project Outcome
- Within one year the website was receiving more than 3,000 unique visits per month.
- The client was onboarding a number of new users as a result of our efforts.
- We were able to manage sunsetting the product with little blowback on social media from customers.
Where They Are Today
The project was a success and we continue to market the web-based application today.
